Reasons for Going to College
"More students in 2012 believe that the current economic situation significantly affected their college choice, rising to 66.6% in 2012 from 62.1% two years earlier when we first asked the question.
Incoming students persist in putting a premium on job-related reasons to go to college. Continuing to rise is the importance of going to college in order to get a better job, which rose two percentage points this year to an all-time high of 87.9% up from 85.9% in 2011 and considerably higher than its low of 67.8% in 1976 (see Figure 1). In the minds of today’s college students, getting a better job continues to be the most prevalent reason to go to college."